Pros and Cons: Using Celebrities in Fashion Advertising Campaigns

We live in a very media and celebrity driven world. Everyone wants to know everything to do with every celebrity, including what they are wearing. When using a celebrity in your fashion advertising campaign, they become the face of your company. Choosing a credible celebrity can be very hard, because they don't always stay the same. What they are advertising must seem relevant to them too. 

Pros:

• Celebrity Endorsement
• Promotion
• Consumers know celebrities = Pay more attention to the ad than they would if it was someone they do not know

Cons:

• Celebrities are seen in a bad image could mean the Brand is seen in a bad way also
• Celebrity could "outshine" the brand
• Celebrity could wear a different brand, shows disloyalty to the Brand they are endorsing

I think that if a brand has a very distinct image, choosing a celebrity to endorse their product and star in their campaign can be very risky, because things can change very quickly in the media.