Advertising Influence on Trends and Brands

Fashion Trends: A fad, sometimes called a trend, meme or a craze, is any form of behavior that develops among a large population and is collectively followed with enthusiasm for some period, generally as a result of the behavior's being perceived as novel in some way. (x)

Every trend always comes back. Every brand always puts their own spin on the trend to make it new and fresh. How do people know what is on trend this season? Advertisements for clothing. 

By looking through magazines, readers see the different advertisements for different Brands for new clothing. This creates interest for the consumer, they feel like they need this article of clothing for the new season. This need then becomes a want. Some of these advertisements may feature popular celebrities, which also helps generate promotion for the product because many people follow what celebrities wear/do. People always want to fulfil the new fashion.

As an example, two trends that have returned over the summer and fall are the Jean Jacket and the Wide Legged Pant, something my mother recalls from her late twenties. 

Advertisers must develop campaigns to not only promote the product, but to promote the new trend and create a need and a want for the consumer.


Advertisements in magazines and television commercials is the easiest way to influence consumers to see and want the product. I, myself, know that when you see an advertisement and the model is wearing a new style/trend, you feel like you should have it.